This Too Shall Pass
This video makes me smile, every single time I see it.
OK Go – This Too Shall Pass from OK Go on Vimeo.
OK Go went viral a couple of years ago with a fantastic video that featured them doing cool things on treadmills, and yet, incredibly, their record company has forbidden them from allowing this video — or any of their YouTube-hosted videos — to be embedded on other sites (which is why I’m using Vimeo instead).
The band posted an open letter explaining why, but basically what it comes down to is that record companies are greedy and afraid. Like so many old media dinosaurs, they’re trying to fend off the inevitable arrival of the new world order by digging their own grave, and then systematically burying themselves in it.
It’s a questionable strategy, but whatever. I’ll be buying OK Go’s new album on the strength of this amazing video alone. I just wish I didn’t have to pay EMI for it.
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